Tinder x REEKON Digital Tape Measure Height Verification Collaboration

Tinder and REEKON Tools Launch Industry-First Partnership to Bring Verified Height Measurements to Dating Profiles

April 1, 2025 — Los Angeles, CA and Boston, MA — Tinder, the world’s most popular dating app, and REEKON Tools, the leader in innovative digital measurement technology, are proud to announce a groundbreaking collaboration that brings verified height measurements directly to Tinder profiles. Using REEKON’s Bluetooth-enabled digital tape measures, users can now authenticate their height with precision and transparency significantly raising the bar for honesty in online dating.

The partnership marks a unique intersection of dating and technology, aiming to foster greater trust between users while adding a dash of fun and tech-savvy credibility to the dating experience. Verified height will appear as a badge on Tinder profiles, allowing users to know with confidence that what they see is truly what they get.

“We’ve seen the memes, we’ve heard the jokes—but we also know how important authenticity is to our community,” said Melissa Hobley, Chief Marketing Officer at Tinder. “By teaming up with REEKON, we’re giving users a fun, easy, and accurate way to verify one of the most commonly questioned profile details. This isn’t just about inches—it’s about honesty, confidence, and setting a new standard for realness in dating.”

Users simply connect their REEKON digital tape measure via Bluetooth to the Tinder app and follow the in-app instructions to complete their measurement. Once verified, the Verified Height Crown™ badge is added to their profile, visible to other users as a sign of authenticity and transparency. Measurements are encrypted and securely transmitted.

Known for their rugged, high-precision tools used on professional construction sites, REEKON brings industrial-grade accuracy to a totally new domain: dating. “We never thought our tools would end up helping people find love, but we’re here for it,” said Christian Reed, CEO of REEKON Tools. “Our mission has always been to make measurement smarter, faster, and more reliable regardless of if on a job site or in your love life."

The verified height feature will begin rolling out in beta to select users in the U.S. and Canada starting April 15, with global availability expected later this year. Early adopters will also receive exclusive Tinder x REEKON profile flair and access to limited edition REEKON tape measure finishes designed with a sleek, modern aesthetic.

This partnership is a testament to both companies’ commitment to innovation and transparency. It’s also a playful reminder that sometimes, the tape measure doesn’t lie and neither should your profile.

April Fools!

About Tinder: Launched in 2012, Tinder is the world’s most popular app for meeting new people. It has been downloaded more than 530 million times and is available in 190 countries and 45+ languages.

About REEKON Tools: REEKON Tools designs and manufactures professional-grade digital tools for the construction industry and beyond. Known for precision, durability, and innovation, REEKON is redefining what tools can do.

Media Contacts

Tinder Press Team — press@tinder.com

REEKON Tools — contact@reekon.tools