REEKON Tools in the New York Times

REEKON Tools was excited to be included in Ben Casselman's New York Times article highlighting some of the organizations that have succeeded and thrived since starting during the pandemic. Our CEO Christian Reed discussed the evolution of REEKON Tools from basement startup in 2020 to global leader in Digital Construction Tools in 2024.

Christian Reed’s company benefited from the home-improvement boom early in the pandemic. Ian MacLellan for The New York Times

"But the idea for Reekon predated Covid, and Mr. Reed’s ambitions extend far beyond it. Most homes in the United States are built more or less the way they were decades ago, a lack of productivity growth that has contributed to the shortage of affordable homes. Mr. Reed hopes to help change that by bringing digital tools to construction sites."

Inside the Boston office of Mr. Reed’s company. Ian MacLellan for The New York Times

Digital tape measures are among the products the company makes. Ian MacLellan for The New York Times

Read the full article here.